CHEF'S KISS AGENCY
At Chef's Kiss, we always work closely with the client to provide the best communication strategy that meets the standard requirements for high-quality productions and premium services. We proudly come up with the best communication plans with creativity for our clients.
PROJECT SUMMARY
For this project, we began to work on the research part to get some findings regarding the brand challenge and its competitors. Additionally, this project targets young Vietnamese adults, so we did our Target Audience research part carefully to find a concrete insight matching with L'Usine's concept. Finally, based on the analysis and the communication gap, we strategically planned out a strategic media plan for our clients.
Our client plans to shift 70% of existing customers to 70% of young Saigonese since the business initially attracts international guests, realizing that the new TA must get to know the importance of this space in exchanging the values of money and cultural integration.
PROJECT CONTEXT
OUR STRATEGY
Our firm is doing this investigation to better comprehend the current setting, the target audience, and the potential avenues for carrying out the communication campaign.
PROMOTIONAL VIDEO
Nguyen Minh Hieu
Account Manager
Nguyen Phuong Vy
Creative Director
Tran Thao Van
Strategic Planner
Tran Cat Tuong
Copywriter
Le Khai Hoan
Art Director
Meet The Team
Nguyen Minh Hieu
Account Manager
Nguyen Phuong Vy
Creative Director
Tran Cat Tuong
Copywriter
Le Khai Hoan
Art Director